Are Amazon product review counts a ranking factor for SEO?

SammySammy ✭✭
edited June 2015 in Amazon SEO
Anyone know this..
Do higher amounts of reviews, or higher average ratings of a products reviews directly affect the search engine ranking of a product in Amazon's listings?

Or do they just help increase conversion, which then increases sales, and in turn increases search engine rankings indirectly....

I know they are correlated, and have heard opinions either way - personally I think it's the latter but I'm not sure.
Cheers

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