Greetings
I started running ads for some products and all of the sudden I saw my rankings drop and they haven't came back. Can it be due to bad ads?
I was thinking with decreasing Unit Per Sessions (because more people are viewing my products because of the ads but they aren't buying it)could hurt my rankings.
Thank you
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Roughly what positions were you at and where are you now?
Twitter
Investing
SEO Services
Ad Badger (Amazon PPC Software)
Amazon PPC Account Management
Thanks for your reply by the way the the fact you doubt it motivates me look at other places.
I have noticed that if I run PPC on items that don't have at least a handful of decent reviews that the conversion rates have been pretty terrible compared to running ads on products that have a solid amount of reviews on them.
One question: When you search for your product by name does it show? If no then your listing is pulled from the search rankings for doing something wrong. If it shows up then you'll be fine.
Twitter
Investing
SEO Services
Ad Badger (Amazon PPC Software)
Amazon PPC Account Management
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I wouldn't even blink at this - Amazon rankings bounce around a lot anyway, and take time to adjust. It's hard to pinpoint one factor anyway, but if it's 15 pages into the results it's not even relevant.
I'd wager chances of Amazon PPC directly negatively effecting organic rankings as close to 0%.
Sorry about the delay in responding to you. Yes the product does show and we are getting daily sales HOWEVER The USP (Unit Session Percentage) decreases dramatically when I run ads because naturally I get more sessions but less conversion so I was wondering if that was a negative thing. My employer believes it maybe so I am doing some research to see others' feedback on this.
Thanks in advance