Does anyone have guidelines for analysing competition when entering a market?
I sell a private label brand from my own e-com store in Australia and do pretty well - but on Amazon.com it's much more competitive. It's not weight loss or supplements but is still kinda competitive.
To give some perspective - for the organic listings the number one selling product sits between #10-30 in it's parent category for best sellers rank and has over 1500 reviews.
The second result is a variant of the same listing and sits at #500 bsr in the parent category.
After that there's several products with 200-300 reviews, mostly copycats of the first listing. Some sitting as high as #200 bsr in the parent category.
I could probably rank for a few smaller keywords as I know the niche very well here in Australia, But I'm not sure how much time/money its worth trying to compete.
How do you guys analyse competition on Amazon?