I have an internal standard operating procedure
(SOP) for my staff to use when creating listings for my products on Amazon. The purpose of an SOP is to standardize a given process so that it is easily repeatable by all team members, to free up my time from doing it myself, and to ensure that there are no major mistakes when completing the task.
I thought a lot of users would get some value out of it. Enjoy!
EDIT. It looks like the formatting got all messed up when I transferred it out of Zoho into the forum. Sorry!
HOW TO MAKE A NEW PRODUCT LISTING
(ex: New Listing - Jacks Supergreen Foods)
1. Keyword Research
A. Use a combination of the AMZ Tracker KW tool & Merchantwords.com
a) Search for the highest volume keywords which relate to the specific product
b) ex: "Green food" + "Supergreen food"B. Make a text document list of "Main" and "Secondary" keywords based on search volume to use as content in your listing
a) Focus on words ranked in the specific product category
b) ex: Health + Personal CareC. Research Competitors
a) In Amazon, search main keywords to find competitors and their products
b) List competitors and their products found on Amazon in the text file
c) Use Unicorn Smasher
to do a quick competitor analysis. D. Use the AMZ Tracker keyword tool to find long-tail keywords that Amazon will auto-suggest.
a. List everything that is relevant and can be ranked for.E. Combine terms and minimize list for efficiency
a."Super Green Food" in your content will automatically account for the term "Green Food"
b. Your Main Keywords should be as specific as possible. Use exact phrases in your content whenever possible.
c. Avoid HTML, symbols, and punctuation surrounding keywords in your content
*** use a space between keywords and punctuation whenever writing your own content ***
2. Create Listing Content
A. Listing Title
a. Use as many Main Keywords as possible, but it should still be visually attractive.
b. You likely won't be able to use all of your Main Keywords; The title should flow organicallyB. Description Bullet Points
*** Motto: Sell at the Top; Above the fold before they scroll down***
a. Use bullet points and Capitalized words/phrases to begin each bullet point
i. This looks more aesthetically pleasing and will draw the attention of the reader
b. Continue to use keywords from your list as much as possible
c. You are allowed plenty of characters in the bullet points area; use them for long-tail keywords and phrases
d. Use both singular and plural forms of the listed keywords in the description
e. You should use this description to cross-sell and up-sell
ex: "Use in combination with PRODUCT X for best results"
ex: "Buy 3 bottles and immediately save 15%"
f. You can down-sell your competition here as well
ex: "Our Product X has been proven to outperform THEIR PRODUCT Y"
*** Doing this puts your competitions keyword in your description for ranking purposes ***C. Other Listing Content
*** Continue to use your keywords in each section of content you write ***
a. Product Description
i. Write a description of your product. Use applicable keywords and phrases. Use basic HTML to make listing more attractive
b. Important Information
i. Safety information
iv. Legal disclaimer
3. Add The Product
A. Amazon Seller Central -> Inventory -> Add a product -> Create New Product -> Classify Your Product
a. Health + Personal Care -> etc...B. Vital Info Tab
a. Product Name
c. Manufacturer Part Numer
i. use the UPC code number of your product as the part number
d. Package quantity
e. Unit count/type
ex: 30 scoops : bottle
f. UPC or ean
i. You must buy a new UPC for every product you sell
ii. We by our UPC codes from NationalBarcode.comC. Offer Tab
a. Condition : New
d. Shipping Method
-I want Amazon to ship... (Fulfillment by Amazon)D. Images Tab
a. Upload images of your product from your computer
i. You should have already named the file name of each of your images using keywords from your list. (probably doesn't help, but It can't hurt)
ii. Use as many images as you can without being redundant
b. Use images of your product, your label, and trust images: "Manufactured in USA"E. Description Tab
a. Key product features
i. These are the bullet points from the Title Description
b. Product DescriptionF. Keywords Tab
*** This section allows you to use 'up to five' terms; USE ALL FIVE
a. Platinum Keywords
i. Use main keywords based on initial research. 99.9% sure that platinum kw's don't help, but they can't hurt.
b. Search Terms
i. Use the same terms as above
c. Intended use
d. Target Audience
i. Select all relevant categories
e. Other Attributes
i. Use all five
ex: Natural , Capsules , Supplement , Vitamins , Treatment
f. Subject Matter
i. supergreen food , super green food , green foods , etc
*** Use spacing between punctuation and keywords (commas and periods) ***G. More Details Tab
a. MSPR (Manufacturers Suggested Retail Price)
b. Product Dimensions
i. length: 5inches
ii. height: 6inches
iii. width: 5inches
ex: "to be used by those seeking green food beverages
i. Take 1-2 scoops per day
i. blah blah blah
g. Safety Warning if it is a supplement
**** VERY IMPORTANT ***
i. Do not claim to be medicine or a cure
- always use this as part of it: "These Statements have not been evaluated by the food and drug administration. This product is not intended to diagnose, mitigate, treat, cure or prevent any disease. Please always consult with your physician before consuming any dietary supplement."
h. Click "Save and Finish"
i. Address any error notifications
j. Review your listing
i. Images may take some time to show up(Continued Below)