On-Page Analyzer - Key Features + How to Use

AMZTrackerAMZTracker admin
edited November 2015 in AMZ Tracker Tools

On-Page Analyzer

AMZ Tracker

With the On-Page Analyzer, you can quickly gauge whether or not your product pages are set up for success, or whether they need some work. Instead of spending hours on your listings counting keywords and comparing with your competitors, the On-Page Analyzer lets you see all this information with just one click.

What does it do exactly?

The AMZ Tracker's On-Page Analyzer knows which factors on your page contribute to your amazon ranking and it scrapes your product listings to show you areas of improvement so you can quickly implement changes and increase your product's ranking asap.

How do I set it up?

1. To get started, click over to the On-Page Analyzer section of your account - do this by clicking the 'eye' in the top right corner of the navigation bar.
2. Copy and paste the URL for your product to analyze, or select from your existing products being tracked by choosing from the dropdown menu.
3. The keywords you're tracking in the rank tracker are automatically pulled, but feel free to add more in the list on the right.
4. Click “Add Products” button and wait about 30 seconds. Refresh the page if you don't see your product pulling into the page after a couple minutes.

How do I use it?

Once your product has been added to the on-page analyzer it should appear in the list of products on your page. To see the results click the product to expand the data for your page. Look at your on-page summary and pay attention to anything with a red "X" next to it. These are areas where your listing needs improvement.

Looking at the page summary, you can see recommendations for each element of your listing, and to the left the information from your page.

How to Optimize:

Keywords: At the bottom of your summary is the listing of all your chosen keywords, and whether or not they appear in your Title, Bullet Points & Product Description. Note: They should each appear in all of these!

---Tip: Keywords should include all the variations of a word, and the longtail version if possible.
---Ex: laptop stand, laptop stands, elevated laptop stand, notebook computer stands
---Ex: pure garcinia cambogia extract < -- longtail keyword

Bullet Points: Each listing can have up to 5 bullet points, and we recommend using all of them. Tip: Using all caps in the first sentence of each bullet point makes it easier for customers to absorb the main benefits while quickly scanning your page.

Images: Each listing can have up to 6, and we recommend having as many as possible.

High Res Images: These are the images that expand when customers hover over the image. Customers like these, amazon likes these, and so do we. Each listing should have at least 2, but if you can have more, even better.

Product Rating: To improve your ranking, having a rating of 4 or more stars is necessary. Check out our Negative Review Tracker to stay on top of these.

# of Reviews: For some industries, 15 is enough to boost your ranking, while in others you'll need closer to 100 to make an impact. We recommend 15 as a baseline.

Characters in Description: Since you're looking to squeeze in your keywords and provide enough information for consumers, 1000 characters is a good starting point to help your page rank.

Fulfilled by Amazon: We recommend using FBA as you'll notice almost all the top ranking products do. Amazon naturally wants these listing to rise to the top and so they do.

On-Page Analyzer in Action:

Looking at the example above, we see that this seller only has 1 bullet point, when they can (and should) use up to 5.

We also can see that they're only showing 2 images, when the recommended # is 6.

Notice that they keywords section is lacking as well. Since they're not utilizing all of their bullet points, or meeting the recommended 1000 character descriptions, they're missing out on good opportunities to use their keywords.

For a deeper dive, check out the tutorial below:


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