A couple of times a month I get the question from someone "Are Super URLs Still Working on Amazon?". Usually this question arises from them hearing it from a random person on a forum, OR if they just did a massive promo giveaway and the results are jumping around (normal).
Luckily we get to see ALL KINDS
of data at AMZ Tracker
. More data on this than probably anyone else. The results are always the same; Yes Super URLs
still work for ranking products on Amazon.
As most of you know, I'm a huge seller on Amazon myself. I just did another small test to be able to show you the power of super urls. In this example I wanted to avoid a brand new product, as we all know that just doing review club giveaways
will boost up rankings for all keywords for new products. That would skew the results.
So, I took a product that had been stable at # 1 for its main keyword for some time. Here are the rankings for the main keyword:
Next, I took a keyword for that same product that was somewhat related, but that had ZERO
rankings initially. I targeted this and a few other hyper-relevant similar keywords. I simply used our Super URL tool combined with our review club and the results speak for themselves.
From nowhere, to position 22, to position 3 all within a week:
TL;DR - Super URLs still work just fine, and are an awesome way to boost rankings on the keywords you care about.
I almost always see the best results from NOT just focusing on one singular key-phrase. I always select at least 2-3 keywords for the Super URL to rotate through, and I feel like this always produces better results somehow. I can't explain why, it just does. Also, sometimes the rankings will bounce around a little after doing giveaways, this is normal but don't worry, the rankings always boost up after that.
Hope this helps!