Question for anyone selling or trying to rank their listing in a highly competitive category on Amazon.
For this example say it's supplements, mostly private label products, but many different brands and levels of quality. There is room to differentiate beyond a label.
Do you plan to give out review products forever?
Once you hit the top spots for key terms... do you still give out regular promos and just consider it a marketing cost?
Or take a break and just let organic sales keep you there?
I've been bouncing around within the top 5-6 spots for all of my main Keywords for a few weeks now and decided to stop any giveaways... haven't really noticed any drop in organic sales since.. (except the promo ones)
Wondering if there's still any actual ROI after a certain amount of reviews in terms of conversion rate for more giveaways.. and what the actual difference is between ranking in say position 4 to getting to position 1 in traffic.
Anyone have any anecdotes or specific data on the traffic/sales difference between ranking in the top 5 and getting to no 1 for a high volume term?