For those that make private label products under their own brand it's pretty common advice to build an email list of your Amazon customers through various methods.. mainly as Amazon isn't your own platform and it's a bit risky to have everything on one platform you don't control.
It also gives you a good list of previous buyers for when you launch new products to get verified reviews..
Anyone doing this?
What methods do you use - Inserts, email followups?
I know all of these are outside Amazon's tos to various degrees but it's very clear that a lot of sellers are doing it - some very brazenly.
Personally I'm very low risk tolerant when it comes to messing around with Amazon's rules - is there a white hat way to do this?