What's the best way to go here - I own an established brand in another country that I sell through an e-commerce store, but have only just launched on Amazon.com. The niche/product is much more competitive on Amazon and going to take a fair bit of work to get ranking for the bigger high volume keywords.
After a few days I already rank in top 10-50 for a few smaller volume keywords but nowhere in top 300 for any of the larger volume ones.
Is it best to focus Super URL's on getting ranking for a few small keywords early on, or just aiming for the big ones straight away?
I want to be at the top for the big keywords and be a top seller in the niche - that's my goal.
Is there an advantage in ranking for smaller volume keywords before taking on the harder ones?
I can see why getting some small traction would help... but I want to dominate the niche and feel I'm just wasting time not going after the big ones straight off the bat.
Any advice is appreciated!