I know many are using good old fashioned Google Adwords to send traffic directly to their product listings for SEO and sales.
The question I have is how do you measure if the PPC campaigns are effective? On a website you can create a goal e.g. /checkout/thank_you.html to show Google that a goal of sale is achieved... Google can then show you in Adwords or Analytics a conversion ratio...
How do you do it with Amazon listings (since there is no specific lading page address for a completed transaction on Amazon)? Has anyone figured this out? Or do you just see the clicks and happy with that?@Sammy
, you probably have an answer for this one. @Travis_Jamison