I sell I Phone cases.
Say my customer searches for 'blue I phone case', then clicks on my Amazon PPC Ad
and purchases one.
Does this give the same benefit as coming to my organic listing or from a Super URL that included the keywords 'blue Iphone case' in the url string and purchasing?
I'm asking because after clicking on an Amazon ppc ad there's no keywords in the URL string - but I have heard it sends the same signals to Amazon and ultimately provides the same SEO benefits for your organic listing.