Just had some questions that Amazon support couldn't answer for me in regards to the SEO, specifically the URL of your product.
I understand the canonical URL is what usually ranks in Google (that's what's happening with my product) and that it can change based on the title of your product. I read a guide somewhere, not sure if it was here, to play around with the title of your product until the keyword you want shows up in the URL. Now my question is in regards to how this is handled internally by Amazon.
1.) Does Amazon redirect the old canonical url to the new one?
Basically, here's what I'm trying to do. Google has already indexed my canonical URL for this product. I wanted to get some links for it, but I'm considering changing the title of the product, not only to try and have the URL contain the keyword but to also add a few more into my title. So here's what I'm worried about down the line. Say I build a few links to this URL, and then change my title down the road, will all these links be rendered useless then? Or does Amazon do a 301 to the new canonical URL internally? It almost seems that once you have a title for your product you have to stick to it forever or your off site rankings could be affected down the line.
In that case...
2.) Is it viable then to link to just the non-keyword ASIN URL? That page always shows the canonical URL in the source, so if the canonical URL changes, it will be reflected on this page. And it seems Google will always index the canonical URL, not the ASIN only URL - correct me if I'm wrong here please.
Having written all this down another thought popped into my head. Here's a theoretical scenario:
Say you were going to do an aggressive SEO campaign - which URL would you link to? Directly to the canonical or the ASIN page?
If you were to get penalized, would your whole ASIN get penalized, just the canonical, or just the ASIN page?
I know that's a lot of questions, but I'm just trying to put it all together. Any help much appreciated, thanks