What's the most important number to look at among impression, clicks, cpc, sales or Acos?

Hi

What's the most important number to look at among impression, clicks, cpc, sales or Acos when you first start your Amazon PPC? What do you look for to eliminate or cut your keywords?
Any opinions are welcome and appreciated.

Thank you

Comments

  • Clicks and Sales are your biggest indicators.
    Look at your Search Term report and identify the 'customer search terms' that are costing you the most money in ad spend without converting to sales.
    ppcscope.com helps me to read campaign reports
  • great2bme

    How about the impression? Is impression good for brand awareness?
  • great2bm

    Also how much data to determine in ad spend without converting to sales?
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