Product Launch, Super URL and keyword rankings

We launched a new product in 10/17 and got a great amount of promotional sales through AMZ, and then continued to get organic sales through the keywords we targetted and yet our ranking tanked to below 300

It is a competitive term but was wondering if this has happened to anyone else? and what we can do

Product has 2000 x 2000 photos, optimozed for terms, 400 reviews, etc

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