Do Keyword's in Reviews and Q&A effect Amazon Seo

SammySammy ✭✭
edited May 2015 in Amazon SEO
I've got a ton of looong tail keywords I'm going after.
  • Does having keywords in my reviews/comments contribute to Amazon rankings?
  • Do they get indexed in Google and potentially contribute to ranking the page in Google for those KW's?
  • What about the Q/A section - do keywords here effect Amazon rankings?
I comment on reviews for social proof / credibility either way, but wondering how much effort I should use scattering Kw's in there.

Also I've heard from certain 'experts' that Amazon doesn't count Kw's in bullets and description sections anymore towards their ranking factors - just the title and the Keywords you choose when editing your product in the backend.

I know from my own experience that Bullets definitely help - haven't tested the description though.
AMZtracker tool recommends having the KW's in title/bullets/description - anyone know for sure?
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