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Conversion Rate

Hey guys.

I know its highly recommended that we spend time on Copywriting product listing and bullet points, but it doesnt seem to make much difference to me.

I have written my own, and spent a few hundred dollars hiring copywriters to write some, but they all product about the same conversion rate.

So I am wondering, what do you guys consider a good conversion rate?

We have been sitting on about 11 to 13% (until the last few days with Thanksgiving, Black Friday etc we jumped to 15%)

Is that good / bad / other / can be improved?

Volume wise, we are selling about 500 to 800 units a day.

What are you thoughts.
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