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How are people finding my product?

I am selling a PL product that has a ranking of over 35k in Sports and Outdoors and is 110 in its sub-category.
It is not ranking anywhere in the top 100 for all of the main keywords and I am not using Amazon PPC ads.
I am doing basically nothing to promote this product, which is evident by the rankings but I am selling nearly 8 units per day for the past month...
How? I am trying to understand how people are finding my product for starters and then buying it...

I have other PL products that are on P1 for keywords and selling about the same amount...
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