This is somewhat of a complex problem.
I'm not new to this. I have a really successful private label amazon biz and have ranked my products for some super competitive keywords in the sports and outdoors category. Every product we've released under this brand we've ranked on page 1 in a matter of days.
I have another Amazon biz with some other partners in the supplement space and I can't rank my products for the highly competitive terms for the life of me.
Two competitors in this space recently jumped to the top 3 spaces with 0 reviews and the BSR has been terrible now for months yet they someone hold on to that spot. They don't do PPC. I'm thinking they are doing some kind of black hat trick.
We have 6 skus in this product line. For the less competitive keywords we've ranked page one no problem.
For the super competitive keywords I haven't been able to get past page 6 for the one sku we are trying right now. This sku started on page 109 and we've been targeting a particular keyword hard and have only been able to get to page 6 and now it's dropped down again to page 8 (no mans land) The really weird thing is our other products (they are all in the same niche) rank almost as well for this keyword and we haven't done any keyword targeting. It almost makes me think there is something wrong with the listing. My questions are as follows:
1. Could there be something wrong with the listing? If so what could it be? I've already checked title length and we made some changes to our keywords today to see if it might help)
2. What are my competitors doing to get to the top and stay there with little sales and reviews- black hat? If so what is it they do?
3. Why are my other products ranking nearly as well without any keyword targeting. Again it seems like the listing is being penalized in some way (right from the beginning). My other products ranked anywhere from page 60-80 for this keyword right when we launched and this sku was on page 109.
What I've done so far:
Given away a bunch of products both having people search for it organically until they find it as well as super urls. Also done several blasts varying it from all one day to dripping it over a few days time.
I've also had people buy it at full price by searching for it organically, scrolling through 50-100 pages before they find mine and then purchasing it without a coupon.
I'm stumped and don't know what else I could do. Any insight would be appreciated.