I used to run Google Product Listing Ads on my own site, but found over time that the time and effort put into the site is not proportional to the minimal results... Basically with 18% conversion on Amazon and 1-3% conversion on traffic from Google PLA... and Amazon store sales to site sales ration being 100 to 1, it is not worth my time getting people to buy on our websites. Holiday season being busy, I virtually gave up on the site and paused all advertising campaigns, as they were basically losing money.
... But we do have brands and those brands do need a face, so we do need a site for each brand... My idea is to convert our Magento site into an Amazon Affiliate site, so that any traffic gets redirected to our Amazon store... We get a kickback from Amazon on any sales of our own products... Makes sense? Basically "buy" button on the website goes to Amazon listings...
But what if the link on "buy" button includes the Super URL... So any traffic from the site to Amazon listing also gives a keyword rank boost? Is there a downside to this? I mean this is not bullshit traffic, it is people who came to the website with the purpose of buying a product... Amazon ads credibility and increases conversion...
The stupid part of my question: can a keyword be incorporated into Affiliate Link? As in can I both make commission from sales AND increase KW rank? Will this bite me in the ass?@Travis_Jamison
: what do you say?