I've been selling on Amazon for about a year, but I'm still pretty small scale and learning a ton. I've had a few products take off and a number of products that haven't been that successful no matter what I try. I have a lot of new products I'm going to be launching over the next few weeks and I"m trying to determine if I continue to invest into some of my slower movers with potential but low sales or if I refocus all of my efforts into my new products which based on my unicorn smasher research should have much more success.
Specifcally my initial assortment was mostly running armbands. They were inexpensive to get into and get my feet wet. I've had a good amount of success with my Note 4 version and my S6 version, but have been unable to get any real traction on my iPhone 6, iPhone 6 Plus or iPhone 5 version. I always haven't had much luck with the running belts I've been selling. These pages are pretty old at this point and never really caught fire. The margins are thin and I don't really want to keep investing in them because I'm not sure they will ever really take off.
So what does everyone think? Do I refocus my efforts entirely on my new products and just sell through my remaining inventory in these products or is there still hope that they can break through and become winners?
I've provided a link to my seller page if you would like to see my assortment. Sorry I'm not sure how to shorten the URL. http://www.amazon.com/sp?_encoding=UTF8&asin=&isAmazonFulfilled=1&isCBA=&marketplaceID=ATVPDKIKX0DER&orderID=&seller=A1BNVEV5HQ63CL&tab=&vasStoreID=