Search Terms Tab

Hi I have some listings which a company had optimised prior to me being with the company and their "search terms" fields have a character limit of 96 characters (per field) - possibly more, but I don't want to risk changing them.

When I create new products, my character limit is a max of 46 (per field). Does anyone have any insight?

Thanks,

Stephen.
SEO & PPC Specialist - New To Amazon SEO.
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