Seller rating Vs Product reviews

Robert__Jenkins

Hi,

I am working with a Amazon seller that has alot of product reviews but hardly any seller reviews.

Does this make a huge amount of difference? Or is the goal to just pursue product ratings?

Would be great to hear advice.

Thank you

Travis_Jamison

Seller ratings are only really valuable for resellers competing for the buy-box. For owners of their own brand the value goes down.

They are still essential for maintaining account health, but not so much for actually improving a products sales.

Robert__Jenkins

This is clear, thank you.

I am looking at ways to help a brand owner increase sales on amazon, clearly it's better to focus on product reviews and excellent listings (price point too).

Thank you.