I wrote about this in another post, but here it is again. You need (we all need) a tool to get maximum results out of reviews.
I run a promo and give away 20 units. Two weeks later I have 7 reviews. Obviously 13 reviewers are not playing ball. Now when I run another promo or another seller runs a promo - we definitely do not want those 13 reviewers to get our products. So a) we need to see who left reviews and who did not; b) we need to see stats for the results c) we need to be able to remind/message or ban the reviwers who did not follow through after a certain time. Looking at each product and see who wrote a review and who did not is painful task and there are ways to automate it.
The sooner something like this is implemented, the better. You will end up with a shorter list of reviewers, but those who stay will be tried, tested and true. Merchants - your customers - will be more confident about their results (no product wasted); The tool you created (yes, it works great - thank you) will be much better.
The implimentation is relatively simple (compared to what you have done so far). Just have each reviewer save a permalink to the review they left and show these saved permalinks to merchants... What does not get measured, does not get done.
I know that you as sellers and other sellers could really use a way to measure results of their campaigns.
What do you think?