Sorry if my questions sound basic. I was away from Amazon for a few years and did regular SEO now back in Amazon world. I have two questions:
1) Product Description and targeted Keywords: Client believes that keywords in descriptions aren't effective for Amazon SEO but doing some competitive research, I see some competitors use it so I want to use it. Am I correct to do this? Do keywords in product descriptions also help a SEO for Amazon rankings?
I know it could help with search engines but as far as Amazon ranking, does Amazon look at those and should I focus on re-optimizing product details?
2) What about keywords in reviews? I see some competitors are ranking because reviews contains competitive keywords. Client has some limited budget for giveaways should I recommend more? If yes how would you write it up so they get to put those keywords in there (without getting in trouble with Amazon. )
Thanks in advance
(I love this community btw good job all and keep it up)