Just did the math on some stats I have been tracking and thought I'd post them here.
This is a little bit of an extension of an earlier thread (re how many clicks does it take to get a bump in ranking)
but I felt like posting something new on this so here it is.
Stats I've tracked are since 5/22/15 which is basically when I started doing AMZ promos.
> AMZ Promo codes - how many I've given out
> Clicks on Redirect URL
> Promo purchases - per Amazon Orders report
Clicks are going to be a bit off because it's a bit hard to track and some of them were probably me, or perhaps someone clicking more than once. So it's higher than AMZ Promo Codes given out.
Here's how it breaks down for me so far:
AMZ Promo codes = 124
Clicks on Redirect URL = 140
Actual purchases = 59
Avg purchases per day = 2.5Summary
About half (47%) of the codes I'm giving out are being used to actually buy my product.
However, compliance is lax in that the shopper is getting around to buying whenever s/he wants to. Despite adding some copy to the "note to reviewer" that the code will expire very soon, the reviewer is taking their sweet time to get around and buy.
Somehow what I need is 10-20 reviewers buying in the same 24 hour period.
I've tried piling up 10 review requests and then giving them out all at once, but this is still not good enough apparently since only half buy. That deflates things quite a bit and then is compounded by those 5 maybe not buying right away. So now it's more like 2 or so per day, as noted.
It looks like I might have to wait even longer to pile up even more reviewer requests so that I have something like 30, let's say, and then give them all out at once. That way I get 15, maybe in the same day (or 7.5?...ugh. Still a weak showing).
It sure would be great if there were a way to nail this down better so that reviewers are on our schedule, not theirs.
Maybe it takes a mobile app so that they are getting pinged right to their hip, so to speak and act immediately because they already agreed to do so.Final note
The threads I'm reading seem to indicate it might take anywhere from 30-40 (give or take 10-20) giveaways to get a rise in BSR that's worth talking about. Ideally it seems that might even happen 2-3 days in a row and then maybe a lighter number after, but not a return to the previously lower ranges.
So maybe something like:
Baseline was, let's say, 10 sales avg per day (doesn't matter, just picking a range for discussion sake)
Day 1 = spike up to 45
Day 2 = 35
Day 3 = 40
Days 4-6 = 15 to 20 per day
Track BSR during and for at least a week after to see effects. Re-evaluate.
I'd love it if the AMZ promos were able to be a big part of that but I'm struggling to figure out how to do that in a way that is a bit more predictable/controllable.
Would welcome any feedback and/or ideas.
Thanks for reading if you made it this far.