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Does Reviewer rank impact product rank?

We all know that top reviewers receive a ton of free products and request for reviews.

But does reviewer rank make that individual review carry more weight in terms of ranking?

In other words if I get a review from a brand new customer and a review from a top 50 reviewer will they be treated the same?

I'm sure from a conversion perspective the top reviewer will carry more weight for the real user, but how about the algo?


  • nobody has any idea?
  • in my experience, the amount of reviews carries more weight. then again, i've never solicited from a "top" reviewer. we have a software system that asks for and links to reviewing our items. its worked very well
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