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New Member - Few Questions

Hi All,

I just registered for AMZ Tracker and have a few questions:

1. How do we know what keyword to focus on. I'm guessing we're supposed to use Google tools to look at search volume? I didn't see any data around keywords in this tool?

2. This has nothing to do with this specific tool, but i'm trying to find out how some sellers have enhanced descriptions including "From the Manufacturer" area where they have images, tables, etc..
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