I was wondering if there is any best practice regarding facebook ads and adwords.
We currently use facebook ads in order to drive traffic to our listings and the results are ok but not supergood.
Usually the traffic converts not as good as amazon traffic, which is logical - but still....
How is your experience?
Do you add Promocodes to your ads? What discount typically works best for you?
What kind of targeting do you use? Product related or do you target coupon-moms
I just threw some questions in the middle, maybe we can put our ideas and questions together since it HAS to be a powerful tool.