Is there any documentation that explains how AMZ tracker works? I don't see how I can fully exploit its use as a tool without fundamentally understanding how it works and I can't find this information on the site.
For example - when AMZ tracker provides keywords for a competitor ASIN, how do I know those keywords are pertinent? How do I know if they are using them in PPC? How do I interpret the results to bet effect?
My understanding of the system is:
-I add in competitor ASINs and get the system to generate keywords based on the listing.
-I add those keyword plus any others to my own ASIN.
-AMZ tracker then monitors traffic to those ASINs based on the keywords entered.
-AMZ tracker provides ranking information for those keywords based on search traffic.
I have no idea in reality how to interpret the results I get on the rankings as I don't understand the fundamentals of the system that obtains them.
I would very much appreciate any guidance on this because I don't feel that I am currently getting the most from the system.