Can someone please explain the difference between keyword ranking and category ranking?
I understand the end impact of keyword ranking (Ex being ranked 10 for 'shirt' will make your product show up as the 10th listing when someone searches 'Shirt' on Amazon), but am having difficulty understanding the difference between keyword ranking and product sales rank.
I understand that sales ranking is mostly driven off of sales.
I'm struggling with keyword ranking though.
If your sales rank is 100 in clothing, and 50 of the products with a better sales rank than your product also have the keyword 'shirt', does this mean you should have a keyword rank of 51 for they keyword 'shirt'?
It seems like there are other things going on. I see products that have a better sales rank for a category but a worse keyword ranking when comparing to another product with worse sales rank for a category but better keyword rankings (for obvious keywords for the products in question)
Hope this makes sense, thanks in advance!