I've just started using AMZTracker and I'm trying to decide whether to build my own SuperURLs or use AMZTracker's Super URL
tool. One question I have is in relation to when to use or share a canonical url versus a super url.
I have been informed that you should use a canonical url for some activity (blogger outreach, for example) and a super url for other activity (sharing in review groups). I think the reason is that you should use the super url with those people most likely to buy your product (to aid conversion rate) and the canonical with those less likely to buy your product (so it doesn't have a negative impact on conversion rate). Can anyone confirm this or clarify?
AMZTracker states that you should use super urls for all activity/traffic - so I'm a little confused:
"Use this Super URL tool anytime you send traffic to your Amazon listing. This can be via PPC, Facebook ads, blog pages, email blasts, YouTube videos and (possibly most importantly) our Amazon Review Trader network".
Thanks for your help.