ASM (Amazing Selling Machine) recommends and raves about using news release tools to generate traffic to your listings. Anyone doing this or has any experience with it? Any positive results? Generally speaking it does not seem like a "wow" idea, since that traffic (if any) from news releases would not convert and that could have a negative effect. People who read news are not in their shopping mode... but I may be wrong. Thoughts?
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Being an SEO'er, I've dealt with thousands of press releases (PR), and with a lot of them you can view the traffic that clicks them (somewhat). Generally speaking there isn't much to speak of.
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